Omaha Fried Chicken, is a new food business, newly opend in town, and contacted me for a brand identity design, with a packaging design 

The Ask

Creating a brand visuals with a vintage graphics around the hen mascot, while keeping an approchable design for young audience.

Brand Identity
Colour code complementary.
Typography Serif & Sans Serif.
Brandmark icons.
Packaging design.
Illustration Mascot Design.

Our Approach

One of the challenge faced with this project, was the focus on the iniatial, being an icon while integrating the mascot, without clustering the visual.

As asked the typography mirror the traditionnal icon with a manuscript font, while giving the secondary font a more quick readable sans serif font, to visually captive the logo design.

This feature was also healped create the Logo suite.

I

Date:
September 2025